From the showroom

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3 min read

Why choose waterproof flooring for kitchens and bathrooms?

This article highlights why waterproof (or highly water-resistant) flooring matters in kitchens and baths, plus three standout product options available through The Flooring Store.

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3 min read

What Is FloorScore® and Other Flooring Certifications? Why do I care?  What does it do for my home?

When shopping for new flooring, you may see labels like FloorScore®, GREENGUARD®, or CARB2 compliant. These certifications help homeowners understand whether flooring When shopping for new flooring, you may see labels like FloorScore® or...

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2 min read

3 Reasons to Purchase Flooring in the Spring | Reedsburg WI | Best Time to Upgrade Your Floors

Spring provides ideal installation conditions, motivation for home improvement, and the perfect opportunity to refresh your home before summer activities begin. If you’ve been thinking about upgrading your floors, Wisconsin spring weather...

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3 min read

Why Choosing Local, The Flooring Store, Beats Big Box Stores Every Time

Why Choosing Local Businesses Beats Big Box Stores Every Time. In the end, choosing local over a big box store isn’t just a transaction — it’s an investment in your community. From personal attention and better products to stronger economic...

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1 min read

Post-Installation Checklist

Post-Installation Checklist - What to check after installation

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1 min read

Meet Nick

Nick is constantly working behind the scenes to make sure timelines stay on track and every detail is handled — because for a local business, follow-through matters just as much as the first conversation. No shortcuts. No hand-offs. Just...

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2 min read

Meet Matt

While you’re picking out floors in the showroom, Matt is behind the screens — reviewing orders, coordinating installs, double-checking details, and making sure every project stays on track.

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2 min read

Real People

Real people. Real care. Real results. At The Flooring Store, our greatest asset isn’t just the products we carry — it’s the people who show up every day ready to take care of our customers.

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2 min read

Meet Lily

Meet Lily our Retail Sales and Field Measurer. Whether it’s scheduling, product questions, or next steps, she makes sure customers feel heard and supported — because good communication is just as important as good flooring.